Overview

Founded in 1994 by veterans of management consulting and academia, MaPS is a strategic marketing research and consulting firm serving Fortune 500 clients. Our unique ability to effectively combine best-in-class statistical methods with a custom marketing consulting approach has made us a leader in the industry.

Our client base is comprised of a diverse mix of Fortune 500 companies, most of whom are market leaders in their respective industries. To continually meet the needs of our clients, we leverage a broad range of experience and manage our business on four basic principles:

Build Long-Term, In-Depth Client Relationships

Focus on a selection of loyal clients
Build partnerships with clients
Leverage word-of-mouth advertising

Provide a Business Consulting Approach

Develop custom-designed approaches
Draw strategic implications from business experience

Utilize Breadth of Experiences

Leverage diversity of staff
Maintain an organizational structure that fosters innovative solutions

Apply Advanced Statistical Techniques

Use best-in-class marketing science approaches

We have designed this website to provide prospective clients and employees a broad overview of MaPS. We appreciate your interest and invite you to contact us directly to discuss ways in which we can work together to reach your goals.