Our History

MaPS was founded in 1994 by senior partners from Mercer Management Consulting. Founding partners brought a variety of backgrounds and experiences in management consulting and advanced statistical modeling to create a service that is unique and in high demand among leading Fortune 500 companies. We continue to grow rapidly, currently employing more than 70 professionals, and rank in the top 30 market research firms in the U.S.*

In 2004, MaPS joined the Millward Brown/Kantar/WPP family - the global leader and recognized authority in advertising, media, marketing communications and brand equity research. Though we continue to operate independently in serving our clients, this partnership opens up opportunities to combine our resources and provide a tremendous platform for solutions designed to meet increasingly demanding client requirements.

* According to the Honomichl List of Top Market Research firms.