Brand Strategy
MaPS has extensive experience helping clients evaluate and develop comprehensive brand strategies. The brand studies MaPS conducts help clients answer the following strategic questions:
- What are our brand assets and liabilities?
- Which brand elements are most important to building a stronger brand?
- How important is the role of brand within the category?
- Can our brand be successfully extended within the category?
- How should our brand be positioned relative to competitors?
Through the use of both quantitative and qualitative research techniques, MaPS provides rigorous assessments of advertising and corporate communication strategies. MaPS synthesizes detailed customer information to help clients answer the following advertising- and communication-related questions:
- Which messages are most likely to resonate with customers?
- How effective will specific advertising executions and promotions be in driving consideration and purchase?
- What messages are being communicated to customers?
- Which media vehicles are most likely to be effective in reaching target customers?
