Product Design and Pricing
Through the use of demand forecasting models and interactive simulators (that allow clients to evaluate the results of different competitive scenarios), MaPS helps clients optimize the configuration of features that make up a product or service offering. In particular, MaPS can help clients answer the following product design-related questions:
- What is the potential demand for new products/services?
- Which product/service features are most attractive to customers?
- How should a new or existing product/service offering be priced?
- How will different products/services compete with one another?
- How will different pricing strategies impact the company's overall product portfolio?
