Leadership
John White
President
John serves as senior project advisor across numerous MaPS clients and areas of expertise and is responsible for overall project quality, research design oversight, and research development. Formerly a Vice President at Mercer Management Consulting and head of Mercer's Marketing Sciences Group for nine years. Ph.D., Social Psychology, University of Massachusetts; BA, Kenyon College.
Bill Dillon
Vice President
Currently Herman W. Lay Chair in Marketing and Professor of Statistics and Senior Associate Dean at the Edwin L. Cox School of Business at Southern Methodist University. Author of four books and over 40 articles on marketing and statistics. Recipient of the 2002 Paul Green award, given each year to that article published in the Journal of Marketing Research that has the greatest potential to contribute significantly to the practice of marketing research.
Jennifer Dimmick
Vice President
Jennifer has nearly two decades of consulting experience grounded in consumer and business to business market research at Mercer Management Consulting and MaPS. In particular, Jennifer has substantial experience in market segmentation and targeting, new product development, pricing strategy, branding, and customer loyalty and retention. Trained and experienced in both statistical modeling and focus group moderation, Jennifer brings a great breadth of expertise to all client relationships. Jennifer has clients in a wide variety of industries, including financial services, travel and entertainment, packaged goods, and pharmaceuticals. MBA, University of Edinburgh; BA, Mount Holyoke College.
Noel Dunivant
Vice President
Noel has 20+ years of experience conducting strategic market research for Global 1000 corporations in financial services, technology, telecommunications, media, and other industries. Prior to joining MaPS, Noel was the Founding Managing Director of The Segmentation Company, and held senior management positions at numerous ad and research agencies including Howard Merrell & Partners, FGI, and Yankelovich. PhD., New York University; BS, College of William & Mary Business School.
Dale Rye
Vice President
Dale employs his 17 years of business research and consulting experience (from Price Waterhouse Management Consulting, Mercer Management Consulting, and MaPS) to deliver bottom-line oriented marketing advice grounded in state-of-the-art marketing science. Dale is an expert in all of MaPS' consulting frameworks and analysis methods. He has a wide variety of industry experience and is currently focused on the Technology and Financial Services industries. MS, Virginia Polytechnic Institute.
Dirk Wells
Vice President
Dirk serves as a senior advisor to clients in a range of industries; most notably pharmaceuticals/biotechnology and financial services. For nearly twenty years Dirk has been providing strategic counsel to clients on the full breadth of marketing issues: market segmentation, new product demand, product portfolio optimization, product positioning, pricing strategy, brand strategy, and customer loyalty measurement. Prior to MaPS, Dirk was a senior Principal in the Marketing Consulting Practice at Mercer Management Consulting. MBA, Boston University School of Management; BA, Dominican University of California.
Bob Bauer
Principal
Bob oversees the technical capabilities of MaPS and has more than fifteen years of experience in Information Systems within the market research industry. Bob has been instrumental in developing MaPS on-line research solutions as well as most of its custom-designed statistical software including MaPS choice modeling and segmentation programs. He also directs the IT group which is responsible for developing MaPS simulators and keeping its technology infrastructure up to date. MS/MIS, Boston University School of Management; BS, Marquette University.
Ashok Kalidas
Vice President
Ashok directs studies across a breadth of industries in areas such as pricing and product optimization, market structure and segmentation, new product development, and brand architecture and positioning. In addition, Ashok serves as Senior Technical Advisor across a wide variety of MaPS projects and is an expert in all of MaPS' statistical modeling techniques. Ashok has authored a variety of technical articles, published in leading academic journals. Ph.D., Massachusetts Institute of Technology.
Soumen Mukherjee
Vice President
Soumen has more than 15 years of experience in market research. Soumen has managed studies across a range of industries including consumer packaged goods, information technology, retail, telecommunications and financial services, in areas such as customer satisfaction, scanner panel data modeling, segmentation, market structure, marketing mix optimization, brand equity measurement, brand positioning & messaging. Soumen has extensive experience with advanced statistical methods in marketing research and serves as a senior technical advisor on several MaPS projects. He has presented and published his research in leading marketing conferences, journals and other publications. MBA, Indian Institute of Management (IIM), Ahmedabad, India; BE, Indian Institute of Technology (IIT), Roorkee, India.
Chris Petranto
Principal
Chris has worked across a wide range of industries including consumer packaged goods, entertainment, financial services, high-tech, and communications, leveraging his experience in market research and consulting to deliver business-oriented results. Chris' projects utilize a wide variety of analytic techniques to meet research objectives including market segmentation, pricing and packaging optimization, and key driver analysis. B.A., University of Virginia.
James Potter
Principal
James has over a decade of marketing and consulting experience at Andersen Consulting, Amazon.com and MaPS. At MaPS, his project experience spans multiple industries, such as consumer products, software, pharmaceuticals, and financial services. He has applied his marketing knowledge to custom research efforts across many different concentrations including customer segmentation, brand equity tracking, product positioning, product development and customer satisfaction. MBA, Amos Tuck School of Business, Dartmouth College; BA, Hamilton College.
Lucy Robin
Principal
Lucy's engagements have included large-scale brand and satisfaction tracking, market segmentation, and brand strategy work, covering industries such as financial services, retail, high-tech, and pharmaceuticals. Prior to joining MaPS, Lucy provided decision support in the credit card market, where she used advanced statistical modeling to predict consumer responses to marketing and other business initiatives and managed satisfaction research design and implementation. Ph.D., Social Psychology, University of Massachusetts; AB, Cornell University.
Kathleen Sim Elasmar
Principal
Kathleen has over a decade of experience in market research, marketing consulting, and project management across a wide breadth of industries, including financial services, pharmaceutical, high-tech, and consumer packaged goods. She manages large-scale global research studies, bringing to the research her strong knowledge of research methods and analytic techniques. Kathleen's expertise in marketing research extends to qualitative as well as quantitative research. M.S., Applied Communication Research, Boston University; B.A., Communication, Western Michigan University.
Chris Targett
Principal
Chris has almost 15 years experience in the market research and consulting field. He has worked across a wide breadth of industries, including financial services, high-tech, telecom, media entertainment, and CPG. He has extensive knowledge of a wide variety of analytic techniques, including market segmentation and positioning, product optimization, and customer satisfaction and retention. He has managed numerous global tracking studies, as well as custom studies. A.B., Dartmouth College.
Hermine Torosyan
Principal
Hermine's client experience spans a wide range of industries including consumer packaged goods, retail, high-tech, pharmaceuticals, and financial services. Hermine has managed both domestic and international projects among consumer and business audiences. All of these projects have used various analytic techniques including market segmentation, brand equity measurement, and key driver analysis. MBA, Northwestern University Kellogg School of Management; BS, Bentley College.
Sophie Yuan
Principal
Sophie serves as a senior advisor for the core technical research team at MaPS. She specializes in leading edge statistical modeling techniques, such as structural equation models, discrete choice models and market segmentation, which are used to solve complex marketing issues across a wide variety of industries. Sophie has extensive experience in database management and strategic primary marketing research. MS Statistics, University of Massachusetts; BS, Fu Jen University in Taiwan.
